January 15, 2021

GM is taking decisive action to transform its international operations, building on the comprehensive strategy it laid out in 2015 to strengthen its core business, drive significant cost efficiencies and take action in markets that cannot earn an adequate return for shareholders.

January 13, 2021

GM is taking decisive action to transform its international operations, building on the comprehensive strategy it laid out in 2015 to strengthen its core business, drive significant cost efficiencies and take action in markets that cannot earn an adequate return for shareholders. GM announced this week it would wind down sales, design and engineering operations in Australia and New Zealand and retire the Holden brand by 2021. The company will focus its strategies for the market on the GM specialty vehicle business. The company also announced that it had signed a binding term sheet with Great Wall Motors to purchase GM''s Rayong vehicle manufacturing facility in Thailand; and would withdraw Chevrolet from the domestic market in Thailand by the end of 2020. GM is taking decisive action to transform its international operations, building on the comprehensive strategy it laid out in 2015 to strengthen its core business, drive significant cost efficiencies and take action in markets that cannot earn an adequate return for shareholders. GM announced this week it would wind down sales, design and engineering operations in Australia and New Zealand and retire the Holden brand by 2021. The company will focus its strategies for the market on the GM specialty vehicle business. The company also announced that it had signed a binding term sheet with Great Wall Motors to purchase GM''s Rayong vehicle manufacturing facility in Thailand; and would withdraw Chevrolet from the domestic market in Thailand by the end of 2020.

January 07, 2021

GM is taking decisive action to transform its international operations, building on the comprehensive strategy it laid out in 2015 to strengthen its core business, drive significant cost efficiencies and take action in markets that cannot earn an adequate return for shareholders.

June 07, 2021

Use Moderated Instead of Unmoderated Studies

In remote unmoderated studies, participants work on their own, with no facilitator present. Even though this variation of usability testing is cheaper, we recommend that you do not use it for content studies. When trying to discover how people research a topic, compare offerings, and make decisions, the best approach is to conduct a moderated study, where a facilitator is present (physically or remotely). 

Facilitators can ensure that participants process the content naturalistically instead of approaching the task superficially. 

Content studies tend to have long stretches of time when the user is simply scanning page after page—in silence. When left alone (such as in a remote unmoderated test), participants may feel awkward and wonder whether they’re helpful. Without proper feedback and reassurance, participants may rush through the test and approach the task in  superficial manner. This behavior is often reinforced by the shorter session times common in unmoderated testing (typically 20–30 minutes).

June 07, 2021

Use Moderated Instead of Unmoderated Studies

In remote unmoderated studies, participants work on their own, with no facilitator present. Even though this variation of usability testing is cheaper, we recommend that you do not use it for content studies. When trying to discover how people research a topic, compare offerings, and make decisions, the best approach is to conduct a moderated study, where a facilitator is present (physically or remotely). 

Facilitators can ensure that participants process the content naturalistically instead of approaching the task superficially. 

Content studies tend to have long stretches of time when the user is simply scanning page after page—in silence. When left alone (such as in a remote unmoderated test), participants may feel awkward and wonder whether they’re helpful. Without proper feedback and reassurance, participants may rush through the test and approach the task in  superficial manner. This behavior is often reinforced by the shorter session times common in unmoderated testing (typically 20–30 minutes).

June 07, 2021

Use Moderated Instead of Unmoderated Studies

In remote unmoderated studies, participants work on their own, with no facilitator present. Even though this variation of usability testing is cheaper, we recommend that you do not use it for content studies. When trying to discover how people research a topic, compare offerings, and make decisions, the best approach is to conduct a moderated study, where a facilitator is present (physically or remotely). 

Facilitators can ensure that participants process the content naturalistically instead of approaching the task superficially. 

Content studies tend to have long stretches of time when the user is simply scanning page after page—in silence. When left alone (such as in a remote unmoderated test), participants may feel awkward and wonder whether they’re helpful. Without proper feedback and reassurance, participants may rush through the test and approach the task in  superficial manner. This behavior is often reinforced by the shorter session times common in unmoderated testing (typically 20–30 minutes).

May 07, 2021

Use Moderated Instead of Unmoderated Studies

In remote unmoderated studies, participants work on their own, with no facilitator present. Even though this variation of usability testing is cheaper, we recommend that you do not use it for content studies. When trying to discover how people research a topic, compare offerings, and make decisions, the best approach is to conduct a moderated study, where a facilitator is present (physically or remotely). 

Facilitators can ensure that participants process the content naturalistically instead of approaching the task superficially. 

Content studies tend to have long stretches of time when the user is simply scanning page after page—in silence. When left alone (such as in a remote unmoderated test), participants may feel awkward and wonder whether they’re helpful. Without proper feedback and reassurance, participants may rush through the test and approach the task in  superficial manner. This behavior is often reinforced by the shorter session times common in unmoderated testing (typically 20–30 minutes).

May 06, 2021

Use Moderated Instead of Unmoderated Studies

In remote unmoderated studies, participants work on their own, with no facilitator present. Even though this variation of usability testing is cheaper, we recommend that you do not use it for content studies. When trying to discover how people research a topic, compare offerings, and make decisions, the best approach is to conduct a moderated study, where a facilitator is present (physically or remotely). 

Facilitators can ensure that participants process the content naturalistically instead of approaching the task superficially. 

Content studies tend to have long stretches of time when the user is simply scanning page after page—in silence. When left alone (such as in a remote unmoderated test), participants may feel awkward and wonder whether they’re helpful. Without proper feedback and reassurance, participants may rush through the test and approach the task in  superficial manner. This behavior is often reinforced by the shorter session times common in unmoderated testing (typically 20–30 minutes).

May 05, 2021

Use Moderated Instead of Unmoderated Studies

In remote unmoderated studies, participants work on their own, with no facilitator present. Even though this variation of usability testing is cheaper, we recommend that you do not use it for content studies. When trying to discover how people research a topic, compare offerings, and make decisions, the best approach is to conduct a moderated study, where a facilitator is present (physically or remotely). 

Facilitators can ensure that participants process the content naturalistically instead of approaching the task superficially. 

Content studies tend to have long stretches of time when the user is simply scanning page after page—in silence. When left alone (such as in a remote unmoderated test), participants may feel awkward and wonder whether they’re helpful. Without proper feedback and reassurance, participants may rush through the test and approach the task in  superficial manner. This behavior is often reinforced by the shorter session times common in unmoderated testing (typically 20–30 minutes).

April 04, 2021

Use Moderated Instead of Unmoderated Studies

In remote unmoderated studies, participants work on their own, with no facilitator present. Even though this variation of usability testing is cheaper, we recommend that you do not use it for content studies. When trying to discover how people research a topic, compare offerings, and make decisions, the best approach is to conduct a moderated study, where a facilitator is present (physically or remotely). 

Facilitators can ensure that participants process the content naturalistically instead of approaching the task superficially. 

Content studies tend to have long stretches of time when the user is simply scanning page after page—in silence. When left alone (such as in a remote unmoderated test), participants may feel awkward and wonder whether they’re helpful. Without proper feedback and reassurance, participants may rush through the test and approach the task in  superficial manner. This behavior is often reinforced by the shorter session times common in unmoderated testing (typically 20–30 minutes).

April 03, 2021

Use Moderated Instead of Unmoderated Studies

In remote unmoderated studies, participants work on their own, with no facilitator present. Even though this variation of usability testing is cheaper, we recommend that you do not use it for content studies. When trying to discover how people research a topic, compare offerings, and make decisions, the best approach is to conduct a moderated study, where a facilitator is present (physically or remotely). 

Facilitators can ensure that participants process the content naturalistically instead of approaching the task superficially. 

Content studies tend to have long stretches of time when the user is simply scanning page after page—in silence. When left alone (such as in a remote unmoderated test), participants may feel awkward and wonder whether they’re helpful. Without proper feedback and reassurance, participants may rush through the test and approach the task in  superficial manner. This behavior is often reinforced by the shorter session times common in unmoderated testing (typically 20–30 minutes).

April 02, 2021

Use Moderated Instead of Unmoderated Studies

In remote unmoderated studies, participants work on their own, with no facilitator present. Even though this variation of usability testing is cheaper, we recommend that you do not use it for content studies. When trying to discover how people research a topic, compare offerings, and make decisions, the best approach is to conduct a moderated study, where a facilitator is present (physically or remotely). 

Facilitators can ensure that participants process the content naturalistically instead of approaching the task superficially. 

Content studies tend to have long stretches of time when the user is simply scanning page after page—in silence. When left alone (such as in a remote unmoderated test), participants may feel awkward and wonder whether they’re helpful. Without proper feedback and reassurance, participants may rush through the test and approach the task in  superficial manner. This behavior is often reinforced by the shorter session times common in unmoderated testing (typically 20–30 minutes).

April 01, 2021

As the researcher or facilitator, you should be extremely familiar with the content you will test and with the domain it belongs to. This is particularly important for people working for agencies, since they may be new to the content area. 

For example, let’s imagine we were hired to test the content on Investopedia.com, a site that provides investment news as well as explanations of complex financial concepts written for different experience levels.  We’d need to start by spending hours just to explore the site: learning the types of content offered, the target audience(s), and as much as possible about the content. This latter type of knowledge would be particularly important if we weren’t already very familiar with finance or investment.

We’d want to also spend time with the content creators, as well as subject matter experts. As a researcher, you don’t need to become an expert in the topic (investment), but you do need to have a rough idea of what your participants are reading.

April 20, 2021

Updated - Electrifying Engineering episodes, which will be released every Sunday in English and Spanish through July 2020, are hosted by members of the GM team and will delve into a wide range of topics, including electric car charging, electric car motors, autonomous vehicle sensors and more. Each episode will feature an interactive engineering project designed for viewers to conduct in the comfort of their own homes, with everyday household items.

When the project is complete, viewers are encouraged to share a picture on social media using the hashtag #ElectrifyingEngineering.

As we all juggle changes to how we work and spend time with family, we hope to share what we hold to be true at General Motors – creativity and innovation know no bounds. From teachers finding new ways to stay in touch with their students, to automakers retooling plants to produce critical healthcare supplies, we’re all stepping up to face the challenge together.

It is possible to make a difference and we hope these videos will inspire the young, budding engineers of the future to help us reach our zero-zero-zero vision.

To learn about joining the GM team, visit our careers website.

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April 06, 2021

Electrifying Engineering episodes, which will be released every Sunday in English and Spanish through July 2020, are hosted by members of the GM team and will delve into a wide range of topics, including electric car charging, electric car motors, autonomous vehicle sensors and more. Each episode will feature an interactive engineering project designed for viewers to conduct in the comfort of their own homes, with everyday household items.

When the project is complete, viewers are encouraged to share a picture on social media using the hashtag #ElectrifyingEngineering.

As we all juggle changes to how we work and spend time with family, we hope to share what we hold to be true at General Motors – creativity and innovation know no bounds. From teachers finding new ways to stay in touch with their students, to automakers retooling plants to produce critical healthcare supplies, we’re all stepping up to face the challenge together.

It is possible to make a difference and we hope these videos will inspire the young, budding engineers of the future to help us reach our zero-zero-zero vision.

To learn about joining the GM team, visit our careers website.

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April 04, 2021

We're pushing transportation options beyond our wildest imaginations with autonomous vehicles.